Fred Hayman Fred Hayman

Fred Hayman, better known as "Mr. Beverly Hills," played a pivotal role in creating the luxury shopping destination now found on Rodeo Drive. Fred Hayman fragrances were launched in conjunction with Victory International. The first fragrances in the line were the 273 fragrances for women and men, introduced in 1989. The fashion house now boasts 14 fragrances in its extensive fragrance portfolio, with the first edition launched in 1988 and the most recent in 2004.