Sean John

Sean John fragrances and colognes are a fashion brand by American musician and hip-hop mogul Sean Combs (also known as Puffy, Puff Daddy, P. Diddy, and Diddy). The company takes its name from Combs' first and middle names. Sean John fragrances are produced in collaboration with MAC, a subsidiary of Estée Lauder. Sean John's first men's fragrance, Unforgivable for Men, was launched in 2006. The first edition was released in 2006, and the most recent in 2015. Sean John fragrances have been created in collaboration with perfumers Elias Ermenidis, IFF, Karen Khoury, Trudy Laurent, David Abel, Pierre Negrin, Aurélien Kéchard, and Caroline Sabas.