Giorgio Beverly

The story of Giorgio Beverly Hills fragrances and colognes began in 1961 with the opening of the iconic boutique, distinguished by its signature white and yellow striped facade, on Rodeo Drive, one of the world's most prestigious and expensive shopping districts. Giorgio Beverly Hills was a pioneer and innovator of the West Coast style. He envisioned Rodeo Drive as a daily shopping haven. Between 1961 and 2001, this ultra-luxury shopping destination embodied the California lifestyle, attracting Hollywood's biggest stars and achieving unprecedented success. The magnetic pull of this luxurious boutique continues to draw in connoisseurs of elegance and all things related to it. In 1981, Giorgio Beverly Hills launched its first fragrance, Giorgio, successfully combining the boutique's spirit with a distinctive lifestyle in a single, timeless classic. The signature scent was simply described as "the essence of Beverly Hills in a bottle." It's a warm, floral fragrance exclusively for women, a desire shared by women worldwide who yearn for everyday luxury and sophistication. Simply put, Beverly Hills embodies the glamorous style of California.