Chloe

Chloe fragrances and colognes are a French fashion house founded by designer Gaby Aghion in 1952. Born in Egypt, Aghion moved to Paris in 1945 and established Chloe a few years later. Aghion is widely credited with coining the concept of fashion and his idea of "ready-to-wear." Considering formal, structured garments designed to fit all sizes, which were introduced by fashion designers in the 1950s, Chloe opted to design delicate, wearable garments made from the finest and most luxurious fabrics, intended for sale "outside the catwalks." This radical new concept defined the course of fashion at the time and served as a catalyst that has sustained the fashion industry for a long time.